, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

I watched a great movie a bit back that translates greatly to our profession, or any profession, as the lessons within are universal.

The movie was “Jiro Dreams of Sushi” and is the story of 85-year-old Jiro Ono, considered by many to be the world’s greatest sushi chef.

A few quotes from the film will make you understand why I liked it so much.

Jiro Ono – “Once you decide on your occupation you must immerse yourself in your work. You have to fall in love w/your work. Never complain about your job. You must dedicate your life to mastering your skill. That’s the secret of success.”

Yoshikazu Ono on what is father taught him, – “Always look beyond and above yourself. Always try to improve upon yourself. Always try to elevate your craft.”

A Fish Vendor, who sells to Jiro – “We are picky about who we sell to.  We want customers who appreciate good fish. That’s the way I do business. It is not about the money. These days young people want an easy job. They want lots of free time and lots of money. But they aren’t concerned with building their skills.  When you work at a place called Jiro’s, you are committed to a trade for life.  Most people can’t keep up with the hard work and they quit.”

Whether photography or sushi, the lessons are the same.  There are many great lessons to be learned within as the tenants to greatness, regardless of the field of study, are the same.  I hope you have an opportunity to watch it.


I also believe it is available on Netflix Streaming.


Brad Feinknopf