ANSEL ADAMS: THE NEGATIVE – IN DEFENSE OF FILM

Above is Ansel Adams: The Negative, originally published in 1968.  In 1984, when I took my first photography course, Photography 101, it was the first photography book I ever purchased. 27 years later, dog-eared and tattered, it is still a magnificent piece of work that helped guide and shape the knowledge base from where I still work.  The Negative was the bible of photography.  The Negative helped one to understand how light becomes photography.  I poured over The Negative time and time again.  Reading page-by-page, over and over again, trying to squeeze every morsel of knowledge out of this magnificent tome.  To understand what was a proper exposure and how best to achieve it.  Grasping about how over exposure and under development, one might retain detail in the highlights and still create a properly exposed negative.  Conquering the Zone System and understand that a negative can entail only a small sampling of the overall spectrum of light.  It was an amazing piece of work.  With this knowledge, you had the technical ability to go out and at least attempt to make images, for it required much more than technical acumen to achieve great images.


It is now 2011 and such knowledge seems antiquated and lost but it is truly not.  If you look at the great image makers of today, they all started with film.  I would imagine, tucked away in their libraries, they too, have a treasured copy of The Negative.  They all understand what is proper exposure.  They all understand what their intended outcome will be and how to achieve it.  It is with this knowledge that they have migrated to digital photography.  Digital photography is wonderful but, it is merely another form of image making.  A tool, that when used well can create spectacular results, but when used poorly can create the opposite effect, as well.  An art director, with whom I once worked, said, “I would always choose a photographer whom originally started in film for he or she has a baseline from which to work.  Photographers who have only shot in the digital age assume, and wrongly so, that the camera knows what it is doing and what pops up on its screen is correct.  The fact is: that it often is not.”


Photoshop, as amazing as it is, is merely a tool. One of its many useful tools to improve an image is HDR (or High Dynamic Range) not unlike the Zone System but used poorly can render terrible results.  I have, too often; met with photographers whom have shown me their architectural photos only to say, “Check out this one. I shot the building on a crappy day and dropped in a sunny sky.  Doesn’t it look great?” To which I respond, “No, it looks like you shot the building on a crummy day and dropped in a sunny sky.”  Photoshop is tool, not a crutch.  The less one does with Photoshop the better the final image.  To the trained eye, every manipulation and layer you create can be seen.  You may feel you are fooling some but to the discerning eye you are fooling no one.


Whether it is 1984 or 2011. To create great imagery, one must first start with the camera and understand how to, first, create through the lens.  Once you have that mastered, then Photoshop can be utilized to help transcend you images to the next level.  I am glad that I was introduced to photography in the age of film and feel I am a better image maker as a result. So, challenge yourself.  Go “Old School”. Pick up Ansel Adams: The Negative and a film camera and give a go of it.  I assure you, it will only make you a better digital image maker when all is said and done.


All the Best,

architectural photographer, Ohio architectural photographer, national architectural photographer

Brad


The Negative can still be found at Amazon.com HERE.



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Read more.. Thursday, February 17th, 2011

THE TIFFANY BOX & WHY IT IS IMPORTANT




The Tiffany Box may not mean much to most men but to most women, this little blue box can mean a great deal.  Tiffany, many years ago, understood branding.  They understood branding before branding even existed.  They built a brand around quality, service and a little blue box and have never wavered. To this day the Tiffany Blue Box represents the same thing it did a year ago, 10 years ago or even 100 years ago: Something Special.

In 1986, as a recent graduate of Cornell University, I was hired by Richard Avedon to be his 2nd Assistant.  Working for Avedon was both the most important and most horrifying experience of my life.  Within the Avedon studio was the constant pursuit of, not only excellence but also, PERFECTION.  EVERYTHING was to be perfect, all the time.  Perfection in attire, perfection in cleanliness, perfection in every aspect of the studio’s life…first and foremost photography.  This is where the Tiffany Box comes in. When we sent out a package to a client, it needed to be perfect, in every respect.  If we were sending 8″x10″ chromes to Ronald Perelman for the Revlon “Most Unforgettable Women” ad, it was placed between 2 pieces of smooth, hard chipboard and 6 cardboard sheets.  It was wrapped in brown paper cut perfectly to size and the folds were made at a 45 degrees angles, as measured with a protractor, and the brown paper tape to seal it was cut to the absolutely exact width of the package.  Once wrapped it was PERFECT. When Ronald Perelman received that beautifully wrapped package from Richard Avedon, before he even opened it, there was the perception that what was within must be perfect, no different than the concept behind the Tiffany Box.  The contents MUST be special.  This concept is one of the most important ones I carry with me today. 




In my own work, I have tried to hold tight to this same level of perfection.  It is how I operate.  In this day of digital delivery, it has become increasingly to create one’s Tiffany Box but one must always be cognizant of perception and brand and their ultimate effect.

So, go out.  Build your brand but never forget the Tiffany box and the level of importance it holds.

All the Best,
architectural photographer, Ohio architectural photographer, national architectural photographer
Brad Feinknopf


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Read more.. Monday, February 7th, 2011

THE THOMPSON LIBRARY APPEARS IN THE BEAUTIFUL, MASTERPIECES: LIBRARY ARCHITECTURE + DESIGN



I am extremely pleased to see the Thompson Library at the Ohio State University by Graham Gund & Acock Associates Architects appear in the gorgeous book Masterpieces: Library Architecture + Design by Manuela Roth and published by Braun, featuring imagery by Brad Feinknopf on pages 34-39.

The product description at Amazon reads: Libraries are no longer simply storage facilities for books. In the last decade they have expanded beyond their physical structures to become multimedia portals, through which entire communities gain access to new methods of research, communication and entertainment. Architects worldwide have responded to this developing need, balancing lively and functional interior spaces and distinctive facades, marking out these buildings as points of access to a modern world, with spaces that continue to promote the reading of books in a calm, focused environment. This volume from the Masterpieces series presents outstanding examples of revolutions in library design and renovation, an architectural challenge to strike the finest balance between functionality and aesthetics. 

If you are interested in picking up a copy of the incredible book it can be found HERE at Amazon.com
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Read more.. Friday, February 4th, 2011

10+1 GREAT FILMS ABOUT ARCHITECTURE

I think all great artist’s thirst for inspiration and being a visual artist I often look to inspiration in the form of other visual information.  I began collecting photography books in college, when a professor stated that an artist’s library is his most valuable asset.  My first purchases back in 1985 was the 4 volume set, The Work of Atget but that is a post for another day. The other place I look for inspiration and knowledge is often the documentary film and, increasingly, these films have become readily available via Netflix streaming or through you local library. I will list these films with links to where you might find them and I hope you too may gain some wonderful inspiration from them as I have.


1. My Architect: A Son’s Journey



A wonderful documentary by the son of Louis Kahn. As both son’s & grandson of architects, and having spent my life in the world of architecture, it was hard not to connect with this film and a looking into Louis Kahn’s life.

Available on Netflix Streaming here: http://tinyurl.com/5wsune4
2.  Maya Lin – A Strong Clear Vision


A wonderful film and Academy Award winning documentary.

Though not available via Netflix Streaming, it is available for rental and can likely be found at your public library. A link for you to find it at Netflix here: http://tinyurl.com/5rmy22d

3. The Films of Charles & Ray Eames – The Powers of 10 (Vol. 1) 


This film came out in 1968 and I remembered fondly of seeing it as a child that when I became an adult, it was one of the first movies I purchased on DVD because I wanted to have it for my children to see.

Though not available via Netflix Streaming, it is available for rental and can likely be found at your public library. A link for you to find it at Netflix here: http://tinyurl.com/49enjt6

4. Frank Lloyd Wright – A film by Ken Burns and Lynn Novick


You take the legendary Frank Lloyd Wight and put in the hands of master film maker Ken Burns and what do you expect, a wonderful documentary.

Available on Netflix Streaming here: http://tinyurl.com/62tedx8

5. Visual Acoustics: The Modernism of Julius Shulman


I must admit. I wasn’t a huge Julius Shulman fan going into this film but I certainly was going out.  A must see for any architectural photographer.

Available on Netflix Streaming here: http://tinyurl.com/4j7p4xd

6. Citizen Architect: Samuel Mockbee and the Spirit of the Rural Studio




Sam Mockbee was an incredible architect who sadly, recently passed away.  This movie lends wonderful insight into Sam & the Rural Studio and celebrates architecture as a social art.


Though not available via Netflix Streaming, it is available for rental and can likely be found at your public library. A link for you to find it at Netflix here: http://tinyurl.com/62hs7hr


7.  Philip Johnson: Diary of An Eccentric Architect



An entertaining and engaging documentary into the life of this incredible, and sometimes controversial architect.


Sadly, not available via Netflix at this point but potentially at your library or for purchase from Amazon or Barnes & Noble: http://tinyurl.com/4lw585t


8. Sketches of Frank Gehry by Sydney Pollack



Not as insightful as one might hope, into the life of the great Frank Gehry but certainly entertaining.


Though not available via Netflix Streaming, it is available for rental and can likely be found at your public library. A link for you to find it at Netflix here: http://tinyurl.com/4gdezrc


9.  Antonio Gaudi (1984) 





A beautiful look into the life of the great innovator of the Spanish art nouveau movement.


Though not available via Netflix Streaming, it is available for rental and can likely be found at your public library. A link for you to find it at Netflix here: http://tinyurl.com/4na3ga6
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10.  I.M. Pei – First Person Singular/The Museum on the Mountain



An inspirational look into the life of this seminal American Chinese architect.


Though not available via Netflix Streaming, it is available for rental and can likely be found at your public library. A link for you to find it at Netflix here: http://tinyurl.com/5sf8y69


& one always must have one to grow on.


11. Rem Koolhaas: Kind of Architect



Dutch architect, Rem Koolhaas is undoubtedly one of the most influential architects working today.  Any insight into him and his work is inspirational, as is this wonderful documentary.


Available for purchase through Amazon, etc. and soon will be available on Netflix so, put it in your queue here: http://tinyurl.com/4h8bvp8


I hope this list, with links, is helpful to some of you and leads you in the direction of great inspiration.  Architecture is my muse and these wonderful films help bring that muse to me when I am not out there shooting it.


All the Best,


Brad

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Read more.. Tuesday, February 1st, 2011
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